Kinobo Inc. | Kinobo Inc.

KINOBO inc. ── since 2015

Discuss development & marketing

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As a child, the "stick" you picked up in the park
became a sword, a brush, a magic wand.

Now grown, our stick is technology.
Playing as if with the Web, we set out to expand what people "can do."

01 THE NAME

Why a stick?

き

The unknown held both curiosity and fear.

A place you have never been. You might get scolded, it might be dangerous. And yet, an irrepressible curiosity moves your body forward.

の

The "stick" in your hand gave you courage.

Once you find just the right stick, the hesitation fades. It becomes a weapon, a shield, a brush for drawing, the material for a secret hideout. The stick expands what is possible.

ぼ

Now that we are grown up, we can "climb" even further.

The name Kinobo comes from "ki no bo" (stick) and "kinobori" (tree climbing) in Japanese. A tool that is casual and close at hand, yet stirs up courage and lets everyone grow upward, together.

We, too, are HEROES (protagonists), each gripping our own stick.
We are a team that implements excitement into society, with the magic called technology.

02 WHAT WE DO

We never separate marketing from development.

At most companies, customer acquisition (marketing) and implementation (development) are split across separate teams or separate firms. Kinobo holds both in-house. That is why we design on the premise that things "sell," and improve instantly by reading the numbers. This is the compounding structure that produces win rates.

Web Marketing

Business strategy, branding, SEO / MEO, web ads, social media, sites / LPs / EC. Working backward from the numbers (KPIs), we assemble the minimum set of measures that drive results.

System Development

Web services, DX systems for listed companies, AWS server design and build, blockchain. With a Japanese team at the core, we team up with specialist teams worldwide.

AR / VR / Metaverse

From business planning to 3D modeling, WebGL / Unity development, and AR filter production. We also have a track record developing core metaverse systems.

Creative

Logos, MVV definition, 3DCG, PR videos, brochures, character creation. From philosophy to tangible feel, we build the brand end to end.

Media Business

We plan and run our own web media. We pour the SEO, content, and development strength we have built into our own adventures.

A small team that goes end to end, from zero to operation. That is why we can deliver dependency-free blazing-fast control and maximize return on investment (ROI).See our Services in detail →

03 WHY WE WIN

The 5 logics
behind our win rate.

To "win" is not the pursuit of profit, but securing the foundation to survive so we can build the next plaything. Here is why Kinobo keeps a high win rate in an uncertain world.

01
The compounding structure of marketing x development
Strategy and implementation are the same team. We feed data back instantly and run the improvement cycle at blazing speed.
02
101% Satisfaction and a Loop of Co-Creation
On top of 100% of what is expected, we add our own touch — the 1% of magic. We become not a subcontractor, but a partner who makes you win.
03
Dividing roles between AI and humans
Quantitative judgment goes to AI. The time this frees up, we pour entirely into what only humans can do — "emotion, creation, negotiation, excitement."
04
The agility of a global guild
We assemble the optimal formation for each project with professionals at home and abroad (Ukraine, Singapore, India, and more).
05
The Resilience to Turn Failure into an "Update Log"
We don't hide failure; we take it in as good data. We structure the causes and keep subliming them into the next mechanism.

04 PHILOSOPHY

Our constitution.

Our corporate philosophy is the company's reason for being, more important than the decisions of founders or seniors. Even someone who has just joined Kinobo should push back if they believe something goes against it.

MISSION ／ Mission

Expand the realm of human possibility

We resolve "frustrations" and build playthings that take the small sparks of excitement still tucked away in forgotten corners and make them bigger.

VISION ／ The World We Aim For

A world where everyone is true to themselves,
each bringing out the best in the other

Everyone becomes a "HERO" in their own strength, filling in for one another where something is missing. An organic ecosystem.

VALUE ／ Code of Conduct

Become a HERO!

1. Live as the protagonist of your own life — and let others do the same
2. Aim to be a meddlesome hero who acts even more than those directly involved
3. Fair and square — with the strength to uphold both the law and honor
4. Keep rising to the challenge, with a burning heart
5. And then, make others win! Only those who let those around them win can win

CORPORATE MESSAGE

Let's go on an
exciting adventure.

Don't overthink it — let's just play together first, and figure it out from there.
Even a frightening forest, with a stick gripped in hand, becomes a playground.

Explore our philosophy

05 WORKS

The record of our adventures.

Industries and scales vary. For confidentiality we keep them anonymous, and introduce a selection of the adventures we've been part of.

Graphic Design / Promotional Materials

Posters & Flyers for a Beverage Company

Handled the design and production of posters and flyers for a beverage company.

Web Design / System Migration / SEO/MEO / Social Media

Full IT Department Support for a Real Estate Firm

From design and web development to internal system migration, social media management, and SEO/MEO — full support for the entire IT department.

Web Design

Corporate Site for a Specialized Trading Company

Built a corporate site for a specialized trading company, centered on the brand's sense of trust.

Web Design

Corporate Site for a Trading Company

Created the corporate site for a trading company connecting Japan and the world.

MVV Development / Business Building / Web Design

Branding & Business Building for a Novelist

From defining the MVV to launching a new venture, building the website, and creating manuals — multifaceted support for a novelist's career.

Web Design / Logo & Business Card Design

Corporate Site for a Group Holding Company

In addition to building the corporate site, handled design work such as the logo and business cards.

See all our Works →

06 COMPANY

Company

Company Name: Kinobo inc.
Representative: Representative Director & CEO, Ryo Horiki
Founded: September 10, 2015
Capital: JPY 4,000,000
Address: 4-11-7 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Business: Web service planning & development / Marketing support / System development / AR, VR & metaverse / Creative / Media business
Work Style: Full-remote and full-flextime encouraged. Members and partner bases in Japan and abroad. A multi-career-friendly organization.

Explore our company profile, history, and strengths →